Senior Living General Manager


Based in Charlotte, New Forum is a real estate development, management and operating firm with a portfolio that includes office, retail, hotel, medical, multifamily and senior living. The company specializes in mixed-use communities that create a sense of place such as Ayrsley, a master-planned development in Steele Creek that includes more than two million square feet of office and retail space, four hotels, single-family homes, luxury apartments, restaurants and a 14-screen movie theater. For more information about New Forum visit

The General Manager is responsible for managing all areas of operation within our 276-unit senior living community in Pineville, NC. The General Manager should have proficiency in all aspects of administration. Overall operation of the community includes but it not limited to: hiring, training, budgeting, leasing, marketing, satisfaction of residents and their families, team member development, corporate compliance and timely reporting. This position is responsible for driving revenue via occupancy, food service, resident services and third-party service providers. Teamwork is at the heart of everything we do, and as such maintaining a good working relationship with co-workers, residents, vendors, and management is key to the General Manager role.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Responsible for the day-to-day operations of all revenue-generating departments of the community

  • Supervises and motivates employees in a way that maintains a highly functioning team environment where operating a “best in class” community is a universal goal

  • Liaises with department heads to ensure all staff is properly overseen and trained

  • Handles all resident and resident family concerns in a timely manner as they relate to the day-to-day operations of the community with particular regard to resident safety

  • Manages the community under Fair Housing guidelines in compliance with applicable government agencies

  • Strives to always achieve excellent ratings from the residents and their families by maintaining high customer satisfaction and well-being

  • Serves as the liaison between the residents and community resources, effectively communicating and encouraging the participation thereof

  • Works effectively and diplomatically with a variety of publics, including residents, Boards of Directors, community groups, government agencies, etc.

Leasing & Marketing

  • Responsible for the oversight and development of all leasing activities of the community including tours, follow-ups, mailing marketing materials, etc. with assistance from the Corporate Marketing team

  • Follows proper procedure related to tax credit guidelines

  • Works with Corporate personnel to develop and execute leasing, advertising and promotional activities to maintain unit occupancy goals

  • Ensures all documentation related to variance reports, certifications, lease renewals, and resident files are being accurately maintained at all times and published as needed within required deadlines


  • Prepares annual potential rental income report for budgeting purposes

  • Monitors budget compliance on a monthly basis, particularly related to income and payroll

  • Reviews and updates the budget variance report as submitted by Accounting

Community Relations

  • Hosts site visits, promotional events, activities and tours to increase customer awareness and visitation frequency

  • Liaises with staff to develop strategies for integrating volunteers (both resident volunteers and outside volunteers) into community programs

  • Networks outside of the community a minimum of five hours per month to increase community awareness


  • Top notch hospitality and teamwork skills

  • Exceptional organizational and communication abilities

  • Advanced computer skills are a MUST; including Microsoft Excel and the ability to quickly learn new software and systems

  • Ability to manage growth in a complex, fast-paced environment

  • Ability to see both the big and little picture

  • Diligence in following up & following through

  • A broad understanding of federal and state laws related to the operation of a housing community

  • A knowledge of and special sensitivity to the needs of the aging

  • Financial knowledge including: budget preparation, cash flow management and financial reports analysis

  • Ability to effectively supervise staff members

  • Ability to work independently with limited direct supervision

Supervisory Responsibility

The General Manager will supervise all property staff with the assistance of the management team including the Activities Manager, Leasing Manager and Property Manager.

Required Education and Experience

  • High School diploma or equivalent required

  • Bachelor’s Degree in a related field, along with 3 years’ relevant experience -OR- a minimum or 5 years’ relevant experience in a related role

  • Excellent written and verbal communication skills

  • Prior supervisory experience

Preferred Education and Experience

  • College degree BA/BS, preferably in Business Administration, Hospital Administration, Hospitality or health-related field

  • Knowledge of Yardi or Jonas software is preferred, but not required

The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that this job description is not designed to cover all activities, duties or responsibilities. Activities duties and responsibilities may change at any time with or without notice.

Job Type: Full-time


  • Senior Living: 1 year (Preferred)

  • Hospitality: 3 years (Preferred)

  • Yardi: 1 year (Preferred)

  • Supervisory: 3 years (Preferred)


  • Bachelor's (Preferred)

Additional Compensation:

  • Bonuses

Benefits offered:

  • Paid time off

  • Health insurance

  • Dental insurance

  • Retirement benefits or accounts