New Forum Announces New Development & Acquisition Platform; Acquires First Property

Seneca Mall South Blvd Scene 1.jpg

New Forum, Inc. has formed a dedicated platform, New Forum Partners, focused exclusively on new development and acquisitions. With its founding, New Forum Partners has announced the acquisition and planned re-development of Seneca Place, a 41,310 square-foot retail strip center and outparcel pad with a diverse mix of tenants, located in Charlotte, North Carolina. 
Seneca Place, currently comprised of a 34,710-square-foot retail strip center and a 6,600
square-foot outparcel, will be rebranded as Madison Corners. The Madison Corners rebrand
will include over $1,000,000 in capital improvements including a re-designed exterior.  
New Forum Partners is currently seeking tenants to complement the booming Madison Park
neighborhood such as high-end and fast casual restaurants, coffee shops, yoga and fitness
users, and wine shops. Retail leasing of Madison Corners will be handled through Jay Mitchener at Thrift Commercial.  
Seneca Place in the heart of the rapidly growing Madison Park, Montclaire and Archdale
communities and is approximately three miles northwest of South Park and seven miles south
of Uptown Charlotte.  More than 91,700 residents earning an average household income of
$103,279 live within a three-mile radius of the center. 
William Hodges, Principal at New Forum Partners and broker-in-charge of New Forum’s leasing represented the buyer. Rob Settle of Commercial Carolina represented the seller of Seneca Place, Carl Ricker. Cory Fowler of Holliday Fenoglio Fowler, L.P. (HFF) worked on behalf of the borrower to place the floating-rate loan with Ready Capital Structed Finance.  

Medical Sales College, UMortgage Solutions Sign Leases at Ayrsley

Charleston Row 2015 Hi res.jpg

The Medical Sales College and uMortgage Solutions have both signed leases with New Forum at the Ayrsley community in Steele Creek.

The Medical Sales College has leased 2,886 square feet at the Charleston Row building at Ayrsley. The college specializes in medical device sales education and works directly with internal corporate recruiters to connect its trained graduates with employment opportunities. Founded in 2010, the Medical Sales College has trained more than 1,000 students and now has six campus locations across the country. The Charlotte location is expected to open in August.

uMortgage Solutions, a new mortgage firm founded by Matt Nixdorf, has leased 2,087 square feet at Ayrsley and recently opened at 2135 Ayrsley Town Boulevard. Nixdorf has been a licensed mortgage broker for 20 years and previously started mortgage firm QC Lending in 2012.

William Hodges, vice president and broker-in-charge at New Forum, represented the landlord on the lease transactions. Matt Bowen with JLL represented uMortgage Solutions.



New Companies in Ayrsley

ATB from 2215 3 2015 hi res.jpg

Neteffect Technologies, an IT services firm, has renewed and expanded its lease at the Ayrsley mixed-use community in Steele Creek.

Neteffect Technologies recently signed a five-year extension and increased its space from 6,369 square feet to 10,045 square feet at 8809 Lenox Pointe Drive. Founded in 1991, Neteffect Technologies specializes in managed IT services, cloud services, business telecom, project-based IT services and IT security services. The company has approximately 35 employees and leased the additional space to accommodate the growth of its cybersecurity practice and its sales force, which now offers 24/7 services.

In addition to the Neteffect lease, The Sally Awad Group with Weichert Realtors has signed a five-year lease for 1,289 square feet at the 2025 Ayrsley Town Boulevard building. Led by Awad, who has more than 10 years of experience, the group has 25 Realtors serving customers across the Charlotte metro area.

Ayrsley’s office space is 94.04% percent occupied. New Forum recently celebrated the grand opening of the new 120,000-square-foot headquarters building for JELD-WEN Holding, Inc., one of the world’s largest door and window manufacturers, and is marketing Two Silver Crescent, an 80,000-square-foot Class A office building at the intersection of Ayrsley Town Boulevard and Sessions Street.

William Hodges, vice president and broker in charge at New Forum, represented the landlord on the lease transactions.

Boutique Fitness Center Opening in Steele Creek


Boutique fitness center Burn Boot Camp open in May 2018 in its new Steele Creek location. The Steele Creek location is owned by Bridgett Earnhardt and Ally Earnhardt. Located at 2101 Cambridge Beltway, the new location will be the 10th in the Charlotte region for Burn Boot Camp.

Burn Boot Camp workouts are designed to maximize results in just 45 minutes, employing a mix of challenging exercises. Providing personalized training in a group setting, no day or workout is ever the same. Burn Boot Camp offers free childcare and a strong sense of family and community. Members can also take advantage of focus meetings with Burn Boot Camp trainers to review nutrition habits, mindset challenges and personal goals. 

“Burn Boot Camp truly enriches the lives of its members, and we’re so excited to open our doors and introduce this unique fitness concept to the Steele Creek community,” said Bridgett Earnhardt.

Headquartered in Huntersville, Burn Boot Camp was launched by co-founders Devan and Morgan Kline in 2014 and has since expanded via franchising to more than 100 open locations and more than 300 awarded locations across the country. For more information about the Steele Creek location, visit

CBJ presents CFO of the Year awards to local financial leaders


A crowd of about 350, largely financial executives and their guests, gathered Thursday night for the Charlotte Business Journal’s ninth annual CFO of the Year awards ceremony.

The CBJ has recognized 147 financial executives in the Charlotte area since the program started in 2008. This year, there were 13 finalists in five categories recognized, plus two special honorees, at the awards ceremony. The event took place at the Hilton Charlotte Center City.

Read More